Peter Coad

Peter Coad

Peter Coad (pronounced "code") is a business builder and educator, currently developing visual innovations for more effective reading and learning with ones friends, classmates, and colleagues: Greek Bible Study, Facebook Bible, and Study Network. He's also laying the groundwork for a small-scale personal-jet charter service ( with an anticipated start date in 2012.

Previously, he built and sold TogetherSoft (a company he co-founded in 1999) in January 2003 to Borland Software. Before that, he built a small consulting firm, authored six software-design books, and became one of the world's most widely experienced model builders, focusing on building competitive advantage for clients. Peter and his spouse live in Los Gatos, California.

Additional bio data on Peter Coad: Peter was senior vice president and chief strategist of Borland Software Corporation. He was one of four execs whom reported directly to the CEO. In his role, Coad collaborated with fellow executives in formulating long-term business and product strategies. Peter also represented Borland worldwide as a thought leader, industry luminary, and evangelist among CXOs, technical department managers, and developers. Peter is globally recognized as an accomplished business strategist, model builder, and thought leader. As a business strategist, Peter formulated long-term competitive strategies for Borland.Before joining Borland, Peter was Chairman, CEO, and President of TogetherSoft. There, he led in growing the company (11.6x revenue growth in two years time, overall profitably); recently, Peter was an invited speaker on business strategy at the "Future in Review" conference. As a model builder, Peter has built hundreds of models for nearly every business imaginable, fully focused on building-in strategic business advantage. As a thought leader, Peter wrote six books on envisioning and designing better software; he co-invented several software patents; he spoke at industry events worldwide; and he was the Editor-in-Chief of The Coad Series, published by Prentice Hall.

Coad attended the Stanford Executive Program for Growing Companies. He received a Master of Science in Computer Science (USC) and a Bachelor of Science with Honors in Electrical Engineering (OSU).

Some Favorite Passages

What then shall we say to this? If God is for us, who can be against us? He who did not withhold even His own Son, but gave Him up for all of us, will He not also with Him freely give us all things?

Who shall impeach those whom God has chosen? Will God, who acquits them?

Who is there to condemn them? Will Christ Jesus, who died, or rather who rose to life again, who is also at the right hand of God, who moreover is interceding for us? [No!]

Who shall separate us from Christ's love? Shall affliction or distress, persecution or hunger, nakedness or danger or the sword? As it is written, 'For thy sake we are being killed all day long. We are counted as sheep for slaughter.' Yet in all these things we are more than conquerors through Him who has loved us. For I am convinced that neither death nor life, nor angels nor sovereignties, nor things present nor things future, nor powers nor height nor depth, nor any other created thing, shall be able to separate us from the love of God which is in Christ Jesus our Lord.

-- Romans 8:31-39, Weymouth Version

ut we do not wish you to be ignorant, brethren, concerning them that are fallen asleep, to the end that ye be not grieved even as also the rest who have no hope. For if we believe that Jesus has died and has risen again, so also God will bring with him those who have fallen asleep through Jesus. (For this we say to you in the word of the Lord, that we, the living, who remain to the coming of the Lord, are in no way to anticipate those who have fallen asleep; for the Lord himself, with an assembling shout, with archangel's voice and with trump of God, shall descend from heaven; and the dead in Christ shall rise first; then we, the living who remain, shall be caught up together with them in the clouds, to meet the Lord in the air; and thus we shall be always with the Lord. So encourage one another with these words.)

-- 1 Thessalonians 4:13-18, Darby Version

For this reason I, Paul, the prisoner of Christ Jesus for the sake of you Gentiles—if indeed you have heard of the stewardship of God’s grace which was given to me for you; that by revelation there was made known to me the mystery, as I wrote before in brief. By referring to this, when you read you can understand my insight into the mystery of Christ, which in other generations was not made known to the sons of men, as it has now been revealed to His holy apostles and prophets in the Spirit; to be specific, that the Gentiles are fellow heirs and fellow members of the body, and fellow partakers of the promise in Christ Jesus through the gospel, of which I was made a minister, according to the gift of God’s grace which was given to me according to the working of His power. To me, the very least of all saints, this grace was given, to preach to the Gentiles the unfathomable riches of Christ, and to bring to light what is the administration of the mystery which for ages has been hidden in God who created all things; so that the manifold wisdom of God might now be made known through the church to the rulers and the authorities in the heavenly places.This was in accordance with the eternal purpose which He carried out in Christ Jesus our Lord, in whom we have boldness and confident access through faith in Him.

-- Ephesians 4:1-12, New American Standard Bible